This Time Will Be Different
The Siren Call of Alcohol
For some reason, some still go back.
Not everybody.
Not even most people.
But enough that if you’ve spent any time in recovery, you’ve seen it happen.
Someone with years of sobriety quietly disappears. Weeks or months or years later they return. Exhausted. Ashamed. Hopeful. They gather up a new impetus, another white chip, another twenty-four hours, and begin again.
It happened again recently.
Actually, it happened twice.
The circumstances couldn’t have been more different.
One person was in a painful season of life. They felt lost. Isolated. They questioned what all those sober years had really been for. They wondered aloud whether the people who had recently relapsed had accidentally proven something. They hadn’t died. They’d come back. Maybe it wasn’t as catastrophic as we’d all imagined.
Another person reached the same place from the opposite direction. Life wasn’t falling apart. Recovery had become so much a part of who they were that it no longer felt remarkable. Somewhere along the way, a quiet thought entered their mind.
“I think I deserve a drink.”
Six months and a thousand drinks later, they described it as a train wreck.
Two completely different lives. Two completely different stories. One identical sentence.
This time will be different.
I’ve been thinking about that sentence ever since. Not because it’s new. Because it never seems to get old.
It whispers to the person who’s suffering.
“You need relief.”
Read: You deserve this break.
It whispers to the person drowning in shame.
“You’ve already blown it. You might as well.”
Read: You deserve this punishment.
It whispers to the person who’s thriving.
“You’ve earned this.”
Read: You deserve this reward.
Different conversations. Same sentence. That’s the part that’s compelling. Because addiction doesn’t seem particularly interested in how it gets invited back into our lives. It simply tailors its sales pitch to whoever happens to be listening.
If you’re lonely, it promises company.
If you’re exhausted, it promises rest.
If you’re celebrating, it promises more joy.
If you’re ashamed, it promises numbness.
If you’re successful, it promises a reward.
It never introduces itself as destruction. It introduces itself as exactly what you’re missing. For years I assumed that after enough time sober, this voice would simply disappear.
It has not.
It has, however, become more sophisticated. In the early days it sounded like alcohol. Now it sounds like reason.
I think that’s why recovery requires more humility than confidence.
When I was newly sober, I used to imagine that relapse belonged to people who hadn’t learned enough yet. People who weren’t taking recovery seriously. People who hadn’t fully surrendered. The longer I’ve stayed sober, the less I believe that.
I’ve watched people with solid recovery go back out. I’ve watched people who coach others. People who led meetings. People I quietly admired because they seemed so grounded. They didn’t wake up one morning and forget everything they knew about alcohol. They didn’t suddenly decide hangovers were fun, broken trust was worth it, or shame was something they wanted to experience again.
Something else happened.
Time passed. The sharp edges of memory became smooth. The panic softened. The fear faded. The wreckage became a story instead of a feeling. And into that space came a whisper.
This time will be different.
Maybe that’s why I found myself thinking about Stockholm syndrome recently. I’m not suggesting addiction is the same thing. It isn’t. But I couldn’t help noticing something that reminded me of it. How strange it is that human beings can develop an attachment to the very thing that held them captive.
Not because the captivity was good. Because the captivity was familiar. And sometimes in recovery, we often forget it was captivity at all. We walk into those rooms and learn that we have power. Which we do. But sometimes recovery gives us a dangerous kind of confidence. We become so far removed from who we were that we stop seeing alcohol as a captor and start seeing it as a challenge. We don’t miss it anymore—we underestimate it.
That realization humbled me. Because if I’m honest, there was a dangerous part of me that survived sobriety itself. I don’t share this often, but when I first quit drinking my goal wasn’t lifelong sobriety. My goal was normal liver enzymes. That was it. As soon as those numbers improved, there was a part of me that fully intended to continue chasing altered states. Fine, alcohol was off the table. Marijuana. Cocaine. Pills. Whatever wouldn’t kill me as quickly. Looking back, that realization chills me. I thought I had defeated addiction. In reality, I’d only eliminated one supplier.
That part of me was menacing. And that was the conversation happening in my head all throughout my first year of sobriety from alcohol. It returned often.
In hindsight, I know what it was after. It was asking for someone or something to please change the way I feel.
Anything that promised escape.
Anything that could transport me somewhere else for a little while.
Anything that could quiet the room.
That part of me didn’t care whether it arrived in a bottle or not. It simply wanted out.
When I finally recognized that, I stopped only thinking, “Thank God I don’t want alcohol anymore.”
Instead I started adding questions.
What is this part of me actually looking for? Still?
That quest changed everything. Because suddenly the issue wasn’t alcohol. Alcohol had simply been one answer to a much older question. And once I saw that, I started seeing the same pattern everywhere.
People go back to abusive relationships they swore they’d never tolerate again. They return to jobs that slowly hollowed them out. They fall back into gambling after years away from the casino. They overspend after finally getting out of debt. They revisit pornography after convincing themselves they’d put it behind them.
Some don’t return to a substance at all.
They return to bitterness.
Or constant negativity.
Or outrage.
Or speaking death over themselves and everyone around them.
Different prisons. Same pull.
For some reason...
some still go back.
Up until now, I’ve been treating “This time will be different” as alcohol’s line.
It really isn’t.
It’s ours.
Alcohol has never whispered a single word.
I did.
The gambler did.
The woman returning to the relationship she swore she’d never return to did.
The man reopening the pornography tab did.
The recovering workaholic about to sacrifice his family one more time did.
The retired people-pleaser about to say yes to something they desperately wanted to say no to did.
The chronic complainer deciding this next conversation will finally make them feel better did.
The retired drinker wondering if maybe enough time has passed to become a “normal” drinker again did.
The retired rage-aholic convincing himself this time he’ll only say what needs to be said did.
The sentence almost never changes.
Only the object changes.
That’s why changing the object rarely changes the outcome.
“This time will be different.” Yeah, right.
Maybe that’s the phenomenon. Maybe the siren isn’t alcohol at all. Maybe the siren is the deeply human tendency to overestimate our present strength while underestimating our former captivity.
Suddenly this isn’t just an essay about drinking.
It’s about every prison we’ve ever escaped. And every prison gate we’re tempted to walk back through.
I don’t think it’s because we’re weak.
I think it’s because we’re human.
Human beings have an incredible ability to edit yesterday until it becomes more attractive than it actually was. We remember the chemistry and forget the captivity. We remember the excitement and forget the anxiety. We remember the relief and forget the bill that always came due.
In childbirth, it’s adaptive. In recovery, it’s deadly.
In childbirth, forgetting serves a purpose. Mothers don’t relive every contraction forever. Time, hormones, and biology help soften the memory so they’ll bond with the baby instead of fearing the next pregnancy.
In recovery, forgetting can become dangerous.
Addiction doesn’t need hormones to edit yesterday.
Only time.
Neither addiction nor an old way of living asks us to forget everything. They only need us to forget enough.
Enough pain.
Enough chaos.
Enough consequences.
Just enough to make one sentence sound reasonable again.
This time will be different.
But maybe that’s the wrong sentence.
Maybe the better sentence is:
“I’ve heard this BS before.”
Because I have. Not once. Not twice. Hundreds of times. It has shown up wearing loneliness, celebration, boredom, shame, and confidence. Every single time it introduced itself as a new idea.
It wasn’t.
It was an old lie wearing a new tie.
That’s why I don’t trust the first draft of my memory anymore. Memory is beautiful. Memory is also an editor. It remembers the campfire and forgets the hangover. The laughter and not the lies. The buzz and not the panic. The first drink and not the fifteenth. The promise and not the price.
People often say we don’t remember what someone said to us. We remember how they made us feel. I’ve noticed something strange. With addiction, we often do the opposite.
We remember the places.
The people.
The music.
The excitement.
And then we quietly rewrite how it made us feel.
If I slow down long enough, though...
if I’m brutally honest...
I remember.
I remember the anxiety.
I remember rehearsing conversations on the drive home.
I remember checking my phone the next morning.
I remember wondering who I’d disappointed this time.
I remember trying to piece together the night before.
I remember absolutely hating myself all over again, with a fresh coat of loathing still dripping from the last binge.
Those memories are still there. Recovery didn’t erase them. Time simply buried them beneath nostalgia.
Maybe that’s one of the reasons we tell our stories over and over again in recovery. Not because we’ve forgotten. Because we’re reminding ourselves of the parts our minds are tempted to edit out. Maybe that’s one of the reasons “old heads” keep showing up to meetings. Not because they’re craving drinks, but because they don’t want to forget the pain and the panic that brought them where they are now.
So if that whisper ever comes again—and if I stay sober long enough, I suspect it will—I hope I remember this.
The voice isn’t new.
I’ve simply heard it wearing different clothes.
And every time, it arrives carrying the same sentence.
“This time will be different.”
It never is.
Thankfully, recognition is louder than nostalgia.



So many wonderfully written descriptions. Kept wanting to call out one, then saw another. This kicked me: “I remember absolutely hating myself all over again, with a fresh coat of loathing still dripping from the last binge.” Perfect combination of poetry and pain. A friend who keeps relapsing told me last week that it actually has been different for him. It’s been worse.
Thank you for this Shane. 'this time will be different'...it never fucking is different, and sometimes it is worse. What really caught me is where you touched upon Stockholm Syndrome; I just recently made the connection of how I kept coming back to my abusive brother in his kind moments ~ relishing that switch in him ~ yet knowing it was only temporary. I would be hurt and disappointed again. .... It is the same with alcohol for me. I know if I return to it, it will hurt me again, despite its' brief promise of relief and inclusion. Enough said, no need to get into the weeds. I really appreciate your writings, they speak to me and get me thinking and feeling forward. Thank you